Generative engine optimisation, or GEO, is structuring content so AI systems like chatbots and AI search tools can extract and cite it accurately.
GEO focuses on the same fundamentals as good writing, clear answers, defined terms, honest structure, but pays attention to how AI systems pull passages out of context to build an answer. A page with a direct, self-contained answer near the top is more likely to get cited than one that buries its point in the fourth paragraph.