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AI Solutions & Consulting

Glossary

Suppression list


A suppression list is the record of contacts a system should never message again, kept to protect deliverability and respect requests.

A suppression list is checked before any automated message goes out, whether the reason is a bounced address, an unsubscribe, or a do-not-contact request. Skipping this check is one of the fastest ways an outreach system damages a sending domain's reputation.

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